Sachin Tendulkar Launching His New Sports Brand | Paisa Live

After retiring from cricket, Sachin Tendulkar has expanded his reach into various fields. A former Rajya Sabha member, Tendulkar has also invested in several companies, achieving success similar to his cricket career. Now, he is set to launch his own sports brand in the Indian market named SRT10 Athleisure Pvt. Ltd. Tendulkar has partnered with Swiggy’s former executive Kartik Gurmurti and Karan Arora for this venture. Reports suggest that the new startup will challenge major brands like Nike and Decathlon by offering competitive prices through local manufacturing. Initially, the company will focus on cricket and badminton products, catering to the growing demand in health and fitness. Tendulkar also has a fashion brand, True Blue, in partnership with Arvind Fashion, and endorses brands like Spinny, Boost, and BMW.