By Mohammed Saalim
A significant hazard to customers in today's international economy is counterfeit products. Frequently based on well-known brands, these imitations can be dangerous and of low quality. Counterfeit goods can harm our health, safety, and finances. Examples include fake pharmaceuticals and malfunctioning devices. As per a report, the counterfeit goods industry accounts for an estimated 3.3 per cent or more of global trade.
Historically, manufacturers' and merchants' complicated verification procedures have been the backbone of anti-counterfeiting efforts. However, a new generation of technology is quickly providing customers with the opportunity to authenticate using their smartphones.
In today's world, no one can live without a smartphone, and its capabilities are constantly growing. These growing abilities present a unique opportunity for the fight against counterfeiting. Mobile applications with built-in capabilities like near-field communication (NFC) and picture recognition enable users to instantly confirm the genuineness of items.
How Do NFC Tags Work?
Here's how it works. NFC tags are tiny chips embedded in genuine product packaging that can be scanned by an NFC-enabled smartphone. Scanning these tags using a smartphone triggers a secure communication channel that retrieves product information directly from the manufacturer's database. Consumers can then verify if the information on the chip matches the product they hold. The working of QR codes is similar to NFC tags.
Linked to secure databases, they allow consumers to scan a code on the product packaging and be directed to a verification page. The verification page then displays product details and confirms authenticity. Advanced apps use smartphone cameras to capture product images through image recognition. These images are then compared to a database of authentic product photos. Discrepancies in colour, texture, or branding elements can indicate a counterfeit.
Benefits Of Anti-Counterfeiting On Smartphones
There are several advantages for customers when it comes to anti-counterfeiting via smartphone. A major advantage is that it boosts self-assurance. Users can purchase with confidence, knowing they are receiving a genuine product, thanks to verification applications. In sectors like electronics and medicines, where fake goods often lack adequate safety safeguards, detection is of the utmost importance.
Consumers can protect themselves from danger by avoiding fakes and checking products’ authenticity.
Moreover, these verification apps offer transparency and information. They provide access to detailed product information, including origin, manufacturing data, and sustainability practices, empowering consumers to make informed purchasing decisions.
Additionally, these apps can act as a bridge between consumers and brands. Verification can lead to post-purchase information, loyalty programs, or exclusive content, enhancing direct brand engagement.
Challenges Faced By Smartphone-Based Anti-Counterfeiting
While smartphone-based anti-counterfeiting offers significant advantages, there are challenges to consider. One of the main issues is smartphone accessibility. Not everyone owns a smartphone or has reliable internet access, which means the method of scanning NFC tags is not universally accessible. Additionally, consumers need to be aware of these verification options and download the relevant apps. Considering these factors, educational campaigns are crucial to drive app adoption.
The effectiveness of the system also relies on maintaining up-to-date and secure product databases. Manufacturers need to invest in robust database infrastructure to ensure accurate verification. Furthermore, as technology advances, counterfeiters may develop ways to bypass verification methods, making continuous improvement and innovation essential to stay ahead.
Smartphone-enabled anti-counterfeiting is a potent weapon in the battle against counterfeiting despite the above-mentioned challenges. As technology advances, one can anticipate witnessing more complex solutions emerge.
Blockchain integration is one prospective advancement in the future. Blockchain technology provides a safe and unchangeable method of tracking product origin across the supply chain, which will bolster anti-counterfeiting initiatives.
Furthermore, AI-powered picture identification has the potential to go much further, enabling real-time verification based on minute details. Using the camera on a smartphone, augmented reality (AR) apps might project product details and authentication data right onto the actual object, offering even more thorough and immersive verification.
Anti-counterfeiting with smartphones is bringing about a revolutionary change in the market, giving consumers more power and effectively stopping counterfeiters. By working together, manufacturers, app developers, and consumers can create a marketplace that is secure and transparent.
The ultimate goal is to empower consumers by providing them with the essential information to make informed decisions and protect themselves from the dangers of counterfeit products. This approach has a positive effect on consumers and it also helps protect brand reputation and build trust. With the continuous progress in NFC technology, the future of anti-counterfeiting looks bright, giving consumers the power to confirm authenticity.
(The author is the Founder of Sense Original)
Disclaimer: The opinions, beliefs, and views expressed by the various authors and forum participants on this website are personal and do not reflect the opinions, beliefs, and views of ABP Network Pvt. Ltd.