New Delhi: Made-in-India micro-blogging platform - Koo - which empowers Indians to express themselves online in their mother tongue - has attained the 20 million download milestone. This growth is driven by the intrinsic need of internet users to express, engage and converse online in a language of their choice, without mandating English translations.
The micro-blogging platform promotes multi-language expression - enabling people to converse in 10 languages such as Hindi, Marathi, Kannada, Tamil, Telugu, Assamese, Gujarati, Punjabi, Bengali, and English.
The platform, which has 5,000 verified accounts (called Eminence at Koo) across politics, sports, entertainment, media, and spirituality, is now poised to reach 100 million downloads in the next year.
The Koo App heralds everything that India celebrates. From movies, cricket, and sports to festivals, politics, and poetry; the platform enables conversations across topics of interest, currently in 10 languages - thus celebrating the spirit of India. The availability of these languages on the Koo App has enabled the creation of communities in each of these languages, encouraging users to explore and engage with eminent personalities from their respective linguistic communities and celebrate festivals unique to their culture.
Moreover, the platform’s innovative features allow for the real-time translation of a message into multiple languages, while retaining the context and sentiment attached to the original message.
This amplifies a content creator’s outreach beyond his/ her linguistic community, thereby enhancing the scope of engagement with a larger audience.
In the near future, the platform aims to build more innovative product features, add more native languages, and offer exciting events to multiple linguistic communities. The Koo App was recently ranked No.3 in the list of the next 5 Hottest Digital Products from across the Asia Pacific (APAC) - in a report by US-based products analytics firm, Amplitude. Koo was hailed in the Report as a “social media platform with unique differentiation for its primarily Indian user base.”
The platform is the largest Hindi micro-blogging app in the world, alongside a sizable presence in the other languages that are offered. The Koo App aims to take the online expression to every town and village and provide a platform for every voice across India.