In a tweet on Saturday, newly appointed Twitter CEO Linda Yaccarino stated that she is inspired by owner Elon Musk's vision for a brighter future and is excited to help transform the social media platform. It was Yaccarino's first public statement since the news broke on Thursday that she was in talks to become Twitter's next CEO. Musk, who has been CEO of Twitter since his $44 billion takeover last October, announced her appointment on Friday.
Yaccarino tweeted: "I've long been inspired by [Musk's] vision to create a brighter future. I'm excited to help bring this vision to Twitter and transform this business together!"
Yaccarino, who spent several years modernising NBCUniversal's advertising business as its advertising chief, said she is committed to Twitter's future and that user feedback is critical to building Twitter 2.0.
Yaccarino will take over a social media platform that is struggling to recover from a drop in ad revenue and is burdened by significant debt.
Following Musk's acquisition of Twitter, advertisers have fled the platform, concerned that their ads might appear next to inappropriate content after the company laid off nearly 80% of its employees. Musk admitted earlier this year that Twitter's ad revenue had plummeted dramatically.
While Musk stated that Yaccarino would assist in the development of an "everything app," which he previously stated could offer a variety of services such as peer-to-peer payments, his choice of an advertising veteran indicated that digital ads would remain a core focus of the company.
Musk has long stated that he intends to find a new CEO for Twitter.
Musk, who is also the CEO of Tesla Inc, said on Friday that bringing Yaccarino on board as Twitter's new CEO will allow him to devote more time to Tesla.