Social networking giant Meta may soon launch the web version of Instagram Threads, which is a rival to X, formerly Twitter. The company had unveiled Threads only as an app for iOS and Android but a web version was missing. According to company CEO Mark Zuckerberg, the firm is working towards adding the feature and better search functionality. However, a Wall Street Journal report said that “Meta's launch plans aren’t final and could change”, citing its sources.
Instagram head Adam Mosseri posted about a week ago that Threads is working on a web version.
"We’re working on it! We’ve been using an early version internally for a week or two. Still needs some work before we can open it up to everyone though…," Mosseri posted on Threads.
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It should be noted that Threads is struggling to retain its users after an initial high and launch. A month after its launch and an initial high, Instagram Threads continues to lose popularity and users.
The "Twitter rival" has lost more than 75 per cent of its daily active users (DAUs) on Android, a report said last week. According to analytics firm Similarweb, the Instagram Threads app for Android peaked at 49.3 million daily active users on July 7, globally. Now, the app has lost 79 per cent of its DAUs. As on August 7, the app's DAUs were down to 10.3 million.
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The average number of time DAUs spent on the Threads app started out at about 14 minutes globally. It should be noted that it was significantly higher in the US, with nearly 21 minutes on July 7. This came down to just 3 minutes, by August 7, the analytics firm added. The peak usage for Threads was 2.3 million daily active users on July 7 in the US, compared with about 576,000 as of August 7.