A month after its launch and an initial high, Instagram Threads continues to lose popularity and users. Threads has lost more than 75 per cent of its daily active users (DAUs) on Android, says a new report. According to analytics firm Similarweb, the Instagram Threads app for Android peaked at 49.3 million daily active users on July 7, globally. Now, the app has lost 79 per cent of its DAUs. As on August 7, the app's DAUs were down to 10.3 million.
The average number of time DAUs spent on the Threads app started out at about 14 minutes globally. It should be noted that it was significantly higher in the US, with nearly 21 minutes on July 7. This came down to just 3 minutes, by August 7, the analytics firm added. The peak usage for Threads was 2.3 million daily active users on July 7 in the US, compared with about 576,000 as of August 7.
By late last month, the Twitter rival had lost more than half of its followers, after witnessing an initial boost. According to Meta CEO Mark Zuckerberg, the retention on Instagram Threads was "better than what the executives had expected, but it was not perfect". Zuckerberg was quoted as saying in a report that Instagram Threads has lost more than half of its users.
"Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet," Zuckerberg was quoted as saying by news agency Reuters.
Despite losing more than half of its followers, Zuckerberg was optimistic about the future of Threads, stating that the drop in users is "normal". Zuckerberg expressed confidence in the potential for improved retention rates as the company continues to add new features to the app.
Interestingly, Meta's launch of Twitter rival Threads(.net) has seen traffic to a Slack competitor, also named Threads(.com), exploded by 12,148 per cent, from 88,011 monthly visits to over 10 million in two weeks, a report said earlier this month. According to the small business advice company Venture Smarter, Threads, the work app, has grown more than 10x in global site rankings, moving closer to the top 5,000.