Dizo, Delhi-Based Optiemus May Ink Deal Soon, Manufacture Products In India: Report

Wearables maker and the first brand under the Realme Techlife umbrella, Dizo is working to start manufacturing its products in partnership with homegrown Optiemus Electronics Limited.

Dizo and Delhi-based Optiemus Electronics Limited are close to inking a deal. Image: Dizo India

Wearables maker and the first brand under the Realme Techlife umbrella, Dizo is working to start manufacturing its products in partnership with homegrown Optiemus Electronics Limited, the media has reported. 

According to a report by Times Of India, Dizo and Delhi-based Optiemus Electronics Limited are close to inking a deal and announcing a partnership soon. However, it is not yet clear if Optiemus would manufacture certain product categories for Dizo or all the products that Dizo offers. It should be noted that the wearables maker has been looking to start local manufacturing in the country for quite some time.

Dizo witnessed an eventful year and it is planning to foray into more AIoT categories such as smart entertainment and smart home devices in the next 2-3 months, Dizo India CEO Abhilash Panda recently told ABP Live in an exclusive interview.

Dizo launched as a humble brand under the Realme Techlife umbrella a little more than a year ago and has since launched more than 20 products in categories such as smartwatch, neckband and TWS earbuds. While the company launches its products primarily via its e-commerce partner Flipkart, its offline retail sales channels have picked pace and now contribute to a significant 30 per cent of total sales.

The company has launched more than 20 models across categories like neckbands, smartwatches and TWS earbuds so far and it is planning to launch more than 30 models in the marketing year. With a market share of 4.4 per cent, Dizo was among the top five brands in the smartwatches category in India according in the first quarter of 2022, according to Counterpoint Research. 

Meanwhile, ahead of the festive season and with smartwatches becoming one of the fastest growing categories among consumer electronics, Dizo unveiled its first set of Bluetooth calling smartwatches -- the premium Dizo Watch R Talk with what it calls a single chipset solution and the Dizo Watch D Talk with a 1.8-inch display last week.