Famed audio products maker Harman, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. and parent company of Infinity and JBL speakers has announced it has launched a crackdown against fake JBL and Infinity speakers' dealers, manufacturers, distributors and retailers in the country.
Harman along with its investigation team and law enforcement officers recently raided and seized stocks of counterfeit JBL and Infinity products from car accessories shops as well as manufacturing units across Delhi. The team also confiscated fake JBL and Infinity car speakers and subwoofers from the shops and manufacturing units.
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“It is our constant endeavor at Harman to bring products of the highest standards and quality to our customers across the globe. Consumers being at the heart of Harman, customer experiences one our core values. We continue to do what is right without any compromise, and therefore strict action against the perpetrators have been taken to continue our brand promise towards our customers. We urge our customers to be cautious about spurious products in the market and purchase Harman products from authorised retailers, dealers and e-commerce sellers' only," Vikram Kher, Vice President, Lifestyle, Harman India, said in a statement.
The company has taken appropriate criminal action against these offenders and intends to continue such investigations to curb the manufacturing and selling of counterfeit products across India.
Cautioning buyers, the company has also mentioned a few steps to identify counterfeit JBL products:
- Like many premium goods, Harman's products are being counterfeited and sold, usually at drastically reduced prices and diminished quality. Genuine JBL and Infinity products are made with high-quality materials and designed to deliver a one-of-a-kind listening experience.
The cosmetic details are not consistent with authentic JBL and Infinity products. - Inspect the packaging and logo placement/colour of the product while make a purchase. Typically, the packaging is made of flimsy material, missing key details such as certifications, place of manufacture, address, and trademark/copyright information.
- Logo placement in counterfeit products is slightly off and the colour does not match the genuine logo.
- The package/product may be lightweight, smell of chemicals, or have chipped paint.
- Also research about the reputation of the seller and read customer comments.