Have you ever wondered why the majority of the Indian population seems to prefer visiting shopping malls and arcades over museums? While museums often top the list of best places to visit in Europe, they may not enjoy the same popularity in India. Despite being home to a wealth of cultural treasures, museums in India often struggle to attract visitors and stay relevant in the digital age.
That's where artificial intelligence (AI) comes in.
With its power to transform museum exhibits into dynamic, interactive experiences, AI is no longer an option but a necessity for museums looking to meet the evolving expectations of ‘New’ India. From bringing art and history to life in exciting new ways to creating personalised experiences for visitors, the possibilities are endless.
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Outlined below are key facets that showcase the indispensability of AI in museums:
Enhancing Visitor Experience
AI has revolutionised the way museums offer a personalised experience to their visitors, enhancing customer satisfaction and engagement. By analyzing visitor behaviour and preferences, AI can help create a custom route map for the audio guide software, enabling visitors to explore the museum in a way that suits them.
This personalised approach ensures that visitors are able to make the most of their museum experience by focusing on the exhibits that interest them the most, without feeling overwhelmed or rushed.
In addition, virtual assistants and chatbots powered by Large Language Models (LLMs) offer visitors real-time information about exhibits based on their location within the museum. These tools provide personalised recommendations, answer questions, and enhance visitors' understanding and appreciation of the exhibits.
Information collected through AI-powered tools can also be used to improve exhibit curation and design, helping museums better understand their visitors' interests and preferences.
Making Museums Accessible To All
AI has the incredible potential to revolutionise accessibility and inclusion in museums. By utilising advanced technologies like image recognition, facial recognition, lip-reading recognition, and text summarisation, AI can break down barriers that hinder individuals with special abilities from fully enjoying museum exhibits.
For example, real-time captioning or translations can be provided to visitors who don't speak the language, making museums accessible to people from different states or even countries.
This is made possible through the integration of multiple language-based APIs into the museum's audio guide software, allowing visitors to engage with exhibits comfortably in their preferred language.
Allows Data Collection For Present And Future
AI has the ability to extract individual elements from digital object records with a speed that would take humans ages to generate. AI algorithms can then process this data and generate data visualisations of all the object dimensions. This not only makes it easier for museums to manage their collections but also provides new ways for visitors to interact with them.
It also brings ease to traditional data analysis including audience segmentation, visitation predictions, market research to target prospective members, and visitor experience evaluation. This brings new possibilities in the examination of these existing datasets and facilitates the gathering of new data for further exhibits.
Aiding Museum Design And Reconstruction
AI can be used to enhance the reconstruction of damaged or lost artifacts, by analyzing historical records, photographs, and other data to create accurate and detailed digital models. This enables museums to recreate and display priceless artifacts and works of art that might have otherwise been lost to history, offering visitors a chance to experience them in stunning detail.
By leveraging AI in museum design and reconstruction, cultural institutions can preserve and present history and culture in new and innovative ways, engaging and inspiring visitors like never before. AI also aids in the creation of "time-gap" pictures, which show visitors how historical figures might have looked at different ages, or how they may have aged.
Giving A Voice To All
AI holds great potential in assisting government bodies with policy-making by mapping visitor behaviour. For instance, the exhibit titled "Vision of India 2047" at the Pradhanmantri Sanghralaya in New Delhi is a prime example of how AI can be leveraged to map visitor aspirations and help in drafting policies that align with citizen needs, making governance more effective and responsive.
Through AI-powered tools, the government can analyze the large amounts of data collected from visitors and gain valuable insights into their thoughts and ideas. With AI, museums have become more than just a place to admire art and history; they have become a critical tool in shaping the future of the nation, promoting inclusivity by creating a platform for people from diverse backgrounds to participate in the decision-making process.
In conclusion, the integration of AI in museums marks a turning point in the way we interact with cultural institutions. With its potential to revolutionise the museum experience, AI offers the opportunity to create exhibits that are not only informative but also deeply engaging and immersive.
By embracing the latest technological advancements, museums can keep pace with the dynamic and technologically progressive society we live in, meeting the evolving expectations of visitors and remaining relevant in the digital age.
The future of museums is bright, and AI is a key player in preserving and interpreting cultural heritage for generations to come.
(The author is the Founder and CEO of Tagbin, a tech-experiential company that specialises in creating unique and unforgettable experiences)
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