Tech billionaire Elon Musk is facing challenges in ensuring a seamless workflow at X, formerly Twitter. The billionaire is under scrutiny from advertisers for his outspoken posts and recent comments on an antisemitic conspiracy theory. There are internal issues within the company, with several employees, both senior and junior in the sales department, resigning from their positions, the media has reported.
There has been a wave of resignations at Musk-owned X, shortly after the company gave out bonus checks in November, according to a report by Claire Atkinson.
Sources close to X are telling me that there’s been a wave of resignations from Linda Yaccarino’s sales team with some of the last remaining ad executives from before her arrival finally throwing in the towel, the report noted.
According to Atkinson's report, the micro-blogging company is currently operating with a skeletal workforce in its office, and the advertising division is experiencing financial setbacks.
It is being said that the turbulent upheaval at the micro-blogging firm is a consequence of Musk's decisions, drawing both passionate support and intense criticism. The company is currently contending with a substantial backlash from advertisers, with notable departures such as Apple, IBM and Disney. The X boss endorsed an antisemitic post on the platform, which falsely claimed members of the Jewish community were inciting hatred against white people, said a previous report by news agency Reuters.
Musk, meanwhile, has responded strongly to advertisers -- asking them to "go f*** yourself" -- who had left his X, citing concerns about antisemitic content. Musk's fiery remarks, as reported by Reuters, came after he initially expressed regret during a New York Times DealBook Summit interview for a tweet on November 15 that had endorsed an anti-Jewish post on X.
Refuting accusations of antisemitism, Musk confronted advertisers who had left X dismissing the notion that they could blackmail him and using explicit language to express his stance. He also made reference to Robert Iger, CEO of Walt Disney, one of the companies that suspended ads on X.