After a century in the debut test against the West Indies, 18-year-old Prithvi Shaw was congratulated by the entire cricket fans around the world in different styles. Along with the fans, companies like Swiggy and FreeCharge have landed in trouble for their messages.
Baseline Ventures, the sports marketing team managing Shaw has asked a sum of Rs 1 crore each as compensation by sending a cease and desist notices to these companies.
The companies land into trouble because they used creatives with Shaw's name on it, as mentioned in a report in The Economic Times. FreeCharge and Swiggy both deleted their tweets. "Firsts we'll remember forever: First bite of Rasmalai, First innings of Prithvi Shaw," the Swiggy creative read.
Tuhin Mishra, MD of Baseline Ventures told the daily that the tweets were "disappointing" and said it was "ambush marketing". "This is not only unfair to the player's achievements but also to other genuine current sponsors and potential sponsors of Prithvi who pay to associate and play by the rule books," Mishra said.