Adidas, the renowned sports goods manufacturer, has introduced fresh jerseys for both the Indian men's and women's cricket teams, as announced on Thursday (June 1). This development comes after the Board of Control for Cricket in India (BCCI) recently forged a partnership with Adidas to serve as its official kit sponsor.
Adidas has meticulously crafted distinct designs for each format of the game. The Indian men's cricket team will don the brand-new kit, starting from the highly anticipated World Test Championship final against Australia. The momentous clash is scheduled to commence on June 7 at The Oval in London.
To build excitement ahead of their debut in the new jerseys, the BCCI took to Twitter and shared an advertisement video featuring players from both the men's and women's teams. This promotional campaign aims to showcase the teams' spirit and dedication as they gear up for their upcoming matches.
From the men's team the likes of Rohit Sharma, Virat Kohli, Jasprit Bumrah, Hardik Pandya and Shubman Gill featured in the advertisement. The women's team also had its representation with the captain and the vice-captain duo of Harmanpreet Kaur and Smriti Mandhana also featuring in the video.
In the video, Kohli can be heard saying: "It will make you feel like a king but will also remind that nothing is bigger than the game."
The BCCI revealed their collaboration with Adidas as the new kit sponsor last month. This partnership has succeded Kewal Kiran Clothing Ltd, the maker of Killer Jeans, who had temporarily filled the sponsorship role last December when MPL Sports withdrew from the agreement.
Under the terms of the contract, Adidas has secured exclusive rights to provide kits for all formats of the game until March 2028. This long-term commitment ensures that the BCCI teams, both men and women, will be outfitted with Adidas apparel throughout this period. The agreement marks a significant milestone for both parties, as Adidas replaces the previous sponsor and takes on the responsibility of supplying the national cricket teams with their official kits.