Former West Indian skipper Daren Sammy has launched quite the offensive against racism which exists in cricket and the world in general by being vocal about the injustice and discrimination served to cricketers on the basis of their colour.

Sammy who has been rock solid in the 'Black Lives Matter' movement has now hit out at Fair & Lovely cream for promoting colourism in India. The Windies T20 stalwart questioned as to why does a diverse country like India have a cream with a name that promotes colourism or discrimination based on the colour of skin.

In an interview with Outlook, he said: "Your ad, Fair & Lovely clear says lovely people are the fairer people. That's what it stands for, it hints at colourism."

Last week, Unilever announced that the company has decided to take skincare portfolio to the next level as they aim to make it a racism-free line of products.

Also Read: Daren Sammy Bats For Need To Educate Young Cricketers On Anti-Racism To Promote Diversity In Cricket

The company will be removing words such as ‘fair/fairness’, ‘white/whitening’, and ‘light/lightning’ from its products;' packs and communication.

Sunny Jain, President Beauty and Personal Care, said, “We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even-toned skin, it’s also important to change the language we use.”

Also Read: We Stand With Our Cricketers, Sportspersons In Speaking Out Against All Forms Of Racism | Cricket West Indies

Earlier, Former West Indies captain Daren Sammy had revealed that he was subjected to racial comments during his stay with Sunrisers Hyderabad in the Indian Premier League (IPL). Sammy now has asked the individuals, who used to call him by that “derogatory word”, to come out and answer his questions before he starts calling out names in public.

Sammy took to social media platform Instagram to post a video in which he explained his feelings when he understood the word he was called in the SRH dressing room.