The Board of Control for Cricket in India (BCCI) recently invited bids from interested businesses for acquiring the lead sponsorship rights of the National Cricket Team, across formats (T20, Test and ODI), after Ed-Tech major BYJUs decided to terminate their deal with the board at the end of the last financial year. Reduction in branding expenditure is reportedly the reason behind BYJUs leaving the scene. BYJUs paid the BCCI USD 35 million deal for the most visible space on the jersey of men's cricket team — the front. The new lead sponsors of Indian cricket team's jersey are set to get remarkable visibility, especially with the upcoming 2023 edition of ODI World Cup in India.
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"The BCCI invites bids from reputed entities for acquiring the National Team Lead Sponsor rights," BCCI secretary Jay Shah said in a release.
The bid document can be bought for a non-refundable fee of Rs 5 lakh and last date of purchase of will be June 26.
"Any interested party wishing to submit a bid is required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein, shall be eligible to bid. It is clarified that merely purchasing the ITT does not entitle any person to bid," Shah stated.
The Board of Control for Cricket in India (BCCI) recently announced its partnership with sportswear giant Adidas as its official kit sponsor.
BCCI bans brands
BCCI has prohibited certain brand categories from participating in the bid for team India's sponsorship rights. The list includes real money gaming platforms , betting companies (except fantasy sports gaming), alcohol and tobacco products, sportswear and athleisure manufacturers and those brands associated with offensive content such as pornography or public moral offence.