India dairy giant Amul has been signing some major sponsorship deals ahead of the ICC Men's T20 World Cup 2024. While the company was already declared as the lead arms sponsor of the USA men's cricket team that will make its debut in the tournament as co-hosts, it was also announced as the lead arm sponsor of the South African team.
And now it is a former T20 World Cup champion side that has announced Amul as its official sponsor. In an official release shared by Sri Lanka Cricket (SLC), they have made the announcement of the Indian company being their sponsor.
"Amul’s partnership with Sri Lanka Cricket is an excellent move, as associating with an international sports brand is definitely going to help the firm gain market growth and further enhance its brand visibility among the international audience," Ashley De Silva, CEO of SLC, was quoted as saying in an official release.
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"Amul is a proven model for dairy development and is proud to associate with Sri Lanka also for the benefit of their small and marginal farmers. Amul has been associated with the Sri Lankan team most recently in the 2023 ICC Cricket World Cup, and we are proud to further strengthen our association with the Sri Lanka Cricket Team and wish them all the best for the T20 World Cup," Jayen Mehta, the Managing Director of Amul, said.
Karnataka Milk Federation To Sponsor Ireland, Scotland Cricket Teams
Notably, Amul is the not the Indian dairy associated brand that has sponsored a cricket team in T20 World Cup 2024. Earlier, the Karnataka Milk Federation, which happens to be a state-owned dairy cooperative federation with the brand name 'Nandini' was also confirmed as the sponsors of the Ireland and the Scotland Cricket teams.
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The ICC Men's T20 World Cup 2024 is set to be played in USA and the Carribean islands in June.