What Is 'Barbenheimer'? The Internet Phenomenon About 'Barbie' Up Against 'Oppenheimer'

Barbenheimer- a portmanteau from the two film titles 'Barbie' and 'Oppenheimer' came into existence as a meme when the release date of the films was announced

Barbeneimer is a pop culture move as it is circulating in all forms of popular culture across the world. A marketing move, yes and an internet pehnonmen fanned by fans as well. Do let us know your thoughts on Barbenheimer (All Pics Credit: IMDb)

Gradually from gender stereotypes, the contrast went on to be more physical- of colours i.e pink and black

From gender stereotyping, then both fandoms collaborated on creating funny memes, merchandise and in a way both films have naturally profited from this organic fan-generated marketing

Actors from both films have encouraged their fans to give both contrasting movies a watch

The Barbenheimer phenomenon's official definition descirbes it as an instance of counterprogramming, a marketing strategy where a tonally different film is released on the same day as a major film to appeal to an underrepresented group.

Barbenheimer is posited as a cultural movement generated by two films from different genres; a move seen once in while in pop culture terms