Suzuki Organises ‘Helmet For Life’ Safety Campaign In India

Under the campaign, the Japanese bikemaker will be distributing 60 Gixxer motorcycles to traffic authorities, and more than 12000 helmets to road users across 12-cities during the next few days

Riding a motorcycle is a thrill-inducing affair, no doubt, but speed comes with the responsibility of safety. Helmets are one of the most basic forms of protection a rider can have. Wearing a helmet has been made compulsory in many parts of the country, but unfortunately many citizens fail to abide the rule citing various reasons of inconvenience. In a bid to spread awareness about the importance of wearing helmets, Suzuki Motorcycle India has kick-started the second phase of its helmet awareness campaign, ‘#HelmetForLife’. 

KK Rao, Commissioner of Police, Gurugram; Manish Sehgal, Assistant Commissioner of Police (ACP); Satoshi Uchida, Managing Director and Sajeev Rajasekharan, Executive Vice President, Suzuki Motorcycle India inaugurated the campaign. Suzuki also presented Gixxer SF ABS motorcycles to the Haryana Police at the event. These motorcycles feature a special white paint scheme with Police stickering on the bodywork. It also gets a hard pannier and sirens mounted near the rear view mirrors. The mounting of the near-vertical windshield seems rather rudimentary. Single-channel ABS helps in maintaining control of the motorcycle during panic braking by preventing the front wheel from locking. Powering the motorcycle is a 154.9cc SOHC air-cooled engine that’s good for 14.8PS at 8000rpm and 14Nm at 6000rpm. It is coupled with a 5-speed transmission.

As a part of the campaign, Suzuki will be distributing an additional 60 Gixxer motorcycles to the traffic authorities, and more than 12000 helmets to the public across 12-cities during the next few days. The 12 cities that will be covered in this phase of ‘#HelmetForLife’ campaign are Gurugram, New Delhi, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Bengaluru, Hyderabad, Chennai, Calicut and Kolkata. Here’s Suzuki’s official word on the initiative:

Press Release:

With ‘Helmet For Life’; Suzuki Motorcycle India kick-starts campaign to promote helmet awareness

Gurugram, June 22, 2018: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturer, Suzuki Motor Corporation, Japan; has kick-started the second-phase of its helmet awareness campaign – ‘#HelmetForLife.

In a bid to promote safe-riding habits and encouraging two-wheeler riders as well as pillion-riders to always wear a helmet, the #HelmetForLife, campaign was announced in the presence of Mr KK Rao, Commissioner of Police, Gurugram; Manish Sehgal, Assistant Commissioner of Police (ACP), Mr Satoshi Uchida, Managing Director, SMIPL; and Mr Sajeev Rajasekharan, Executive Vice President, SMIPL.

The Suzuki Motorcycle India management also presented Gixxer motorcycles to the Haryana Police. Under the #HelmetForLife campaign, Suzuki Motorcycle India will be distributing 60 Gixxer motorcycles to the traffic-authorities and more than 12000 helmets, across 12-cities during the next few days.

At the ceremony conducted at the Gurugram Commissioner office, Mr Satoshi Uchida, Managing Director, SMIPL said, “Helmets are not just an accessory, but are a very important safety-gear that can improve the chances of survival. Suzuki has always invested in making riding experiences exciting and safe for its customers. We are pleased to join forces with the Haryana Police, and kick-start the ‘HelmetForLife’ campaign today.”

Mr Sajeev Rajasekharan, Executive Vice President, SMIPL said, “After the encouraging response to the #CaughtWithoutHelmet campaign in terms of creating awareness, the ‘HelmetForLife’ initiative is a very-important step towards triggering a behavioural change amongst two-wheeler riders. We are grateful to the Gurugram Commissioner and the Haryana Police for joining us in this endeavour. With the Gixxer motorcycles that carry the message of #HelmetForLife as well as on-ground helmet-distribution initiatives, we hope to take the message of safe-riding to maximum number of people in Gurugram.” 

Mr. KK Rao, Commissioner of Police, Gurugram, Haryana Police said, “We appreciate this noble gesture undertaken by Suzuki Motorcycle India and are glad to extend our support to them in this mission to improve road-safety. We urge two-wheeler riders to always follow safe-driving practices, and ensure that they not only themselves wear a helmet, but also encourage the pillion rider to do the same.”

The 12 cities that will be covered in this phase of ‘#HelmetForLife’ campaign are Gurugram, New Delhi, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Bengaluru, Hyderabad, Chennai, Calicut and Kolkata.

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