Tata Motors’ new lifestyle vehicle ‘HEXA’ launched at Rs 11.99 lakh

New Delhi: Tata Motors announced the commercial launch of its much awaited ‘lifestyle vehicle’ HEXA – a power packed, feature loaded and adrenaline pumped vehicle, designed for those with an active and dynamic lifestyle. Based on a new versatile platform, the HEXA is a complete vehicle package, with an exceptional combination of design, luxury, off-road and on-road capabilities, boasting modern and exciting architecture, plush interiors and next-generation connectivity and performance related features, enhancing the functionality of the vehicle. HEXA price The HEXA is introduced at a starting price of RS 11,99,000 lakhs, ex-showroom New Delhi for the Manual Transmission variant and RS 15,05,000 lakhs, ex-showroom New Delhi for the Automatic variant and will be available in over 300 sales outlets, across the country. With an emphasis on design and drivability, the HEXA boasts aggressiveness, delivering absolute comfort, personifying Tata Motors passenger vehicle business unit’s newly defined ‘IMPACT design’ language. SUPER DRIVE MODES The vehicle features a new first-in-segment ‘SUPER DRIVE MODES’ system, to provide customers with a pleasurable, comfortable and dynamic driving experience. This ‘Super Drive Modes’ system allows the driver to seamlessly switch between four different driving modes – Auto, Comfort, Dynamic and Rough Road, for enhanced ride comfort & stability over different terrains. The new system is a flawless combination of the vehicles Engine performance, new-generation Electronic Stability Program (ESP), Torque on Demand (TOD) and the vehicles Instrument Cluster display and ambient lighting, that can be activated through a well-placed rotary knob, on the center console. CONNECTNEXT Infotainment system Equipped with Tata Motors ‘CONNECTNEXT Infotainment system’, the HEXA has an ergonomically placed 5″ touch screen exclusively designed by Harman™, with 10 JBL™ branded speakers, featuring voice recognition and smart phone integration. The ConnectNext App suite includes, NAVIMAPS App, Juke-Car App, Tata Smart Remote App and Tata Smart Manual App Present at the launch, Mayank Pareek, President – Passenger Vehicles Business Unit, Tata Motors, said, “Ever since its first showcase as a concept, the HEXA has generated a great amount of curiosity and excitement and customers are sure to find value and prestige that goes beyond their expectations." "With HEXA we have taken a leap in bringing in the most advanced technologies and first-of-its-kind features, crafted with precision, representing the change that is underway at Tata Motors. We are confident that this complete package will be an instant hit in a highly popular but immensely competitive segment”, he added.   Speaking at the launch, Vivek Srivatsa, Head – Marketing, Passenger Vehicles Business Units, Tata Motors said, “The Tata HEXA is a capable lifestyle utility vehicle and we are supremely confident about its performance and effortless driving abilities. Our discerning customers experienced the Tata HEXA even before the launch, and we have received an overwhelming response." "The Tata HEXA is a complete package, with an exceptional combination of design, luxury and driving capabilities and we look forward to delight and deliver an unforgettable experience to our customers across the country”, he said. PREMIUM CUSTOMER EXPERIENCE

• A 24X7 Toll-free Hexa Premium Desk, manned by specially trained relationship managers to provide real time response to HEXA customers.
• A 24*7 live Web Chat service
• Personalized service experience including test drives at preferred locations

Delving into digitization, the company has also introduced Tata Motors Service Application (TMSA) to help customers improve the overall service experience, making it quicker and more efficient at service centres by eliminating the process of physical filing of service details.