Acquiring nearly 35% of the coupons space over the course of last 3 years, the startup has helped Indians save close to Rs 10 billion on online shopping. Beginning with a team of 5 people, they started churning profits within a span of 15 months. Instead of being just another coupon listing platform, GrabOn focused on user experience, which has since become their primary differentiator and a part one of their unique selling propositions. The company boasts of agility, flexibility and innovation when it comes to the technology front, having introduced the industry first Buzz Notification feature which alerts users with latest offers, hottest deals & upcoming sale events.
In a recent survey conducted by Financial Times (in association with Statista), GrabOn was ranked 266th in the list of high-growth companies in the Asia Pacific region, becoming the only coupons & deals company from India to do so.
‘The driving force of GrabOn has always been the desire to help Indians save on everything when they are online shopping. As such the user feedback is of utmost importance to our day to day operations. We consistently try to better our interface by providing smooth and seamless experience, thus ensuring end user satisfaction’, says Ashok Reddy, Founder & CEO, GrabOn.
With strategic alliances and partnerships across 4000 popular brands and top players, GrabOn has penetrated majority of the verticals from banking to telecom, aviation, entertainment and more, thus offering users the best offers available in the market.
The company has recently forayed into the Gift Cards market, to offer one stop shop for all gifting needs. The company aims to provide the perfect gifting solution by implementing the core learnings and user behavior patterns, they’ve gathered over last 5 years in the coupons industry. GrabOn hopes to acquire over 40% of the Gift Cards space by the year 2020 and replicate the success in addressing the gifting woes like they did with online shopping and savings. The festival period would be the ideal testing ground for this project which is hoped to push the company towards a new direction.