Prasar Bharati's Sunil Elected Vice-President Of World’s largest Broadcasting Union

Prasar Bharati Additional Director General Sunil has been elected the vice-president of the Asia Pacific Broadcasting Union (ABU) for three years.

Prasar Bharati Additional Director General Sunil has been elected the Vice-President of the Asia Pacific Broadcasting Union (ABU) for a three-year term.

The ABU is a not-for-profit, association of broadcasters from Asia and Pacific regions. The Prasar Bharati had hosted the 59th ABU General Assembly and Associated Meetings in New Delhi last month.  It was attended by over 400 representatives of broadcasting organisations from more than 57 countries. 

Sunil, who will hold the coveted post for three years, will share the position with President and CEO of Korean Broadcasting System Kim Eui-Cheol and the Director General of China Media Group. 

Prasar Bharati hosted the 59th ABU General Assembly and Associated Meetings as part of the 75 years of Independence celebrations (Azadi Ka Amrit Mahotsav). The conference was themed “Serving The People: Media’s Role In Times of Crises”. 

The ABU General Assembly was attended by mostly decision makers, media professionals, scholars and stakeholders in the broadcasting and multimedia industries from Asia, Pacific, Africa, Europe and the Middle East. The delegates discussed several contemporary issues faced by broadcast industry in.  Subjects like distribution and promotion strategies, regulations, fast changing technologies, new media, new emerging broadcast modes, social media, fast-changing media landscape and business models among other important issues were discussed at the conference.

The event was well utilised by Prasar Bharati to showcase to the world India’s rich music, dance and cultural heritage and particularly promoted the theme of Azadi ka Amrit Mahotsav and India’s Presidency of G20 nations. On the sidelines of the main event, several bilateral meetings were also held wherein Presidents, Chief Executive officers and heads of many member countries/broadcasting organisations met CEO Prasar Bharati, DG Doordarshan and Global Outreach officials of Prasar Bharati and discussed matters of mutual cooperation in various fields of Radio and TV Broadcasting. 

A total 30 ABU prizes in TV and Radio categories were distributed to the outstanding broadcasters in different categories for documentaries, programme production, script and broadcast engineering. At the ABU TV and Radio Prizes 2022 Awards ceremony All India Radio’s feature on 1971 India-Pakistan war on the Eastern front -- “Victory of Voice: The Radio 1971” received a Special Jury Award.