SEOUL:  South Korea's smartphone giant Samsung Electronics on Monday launched the latest Galaxy A series smartphones with the enhanced front and rear 16-megapixel cameras.

Samsung announced the Galaxy A series, including the 5.7-inch A7, 5.2-inch A5 and 4.7-inch A3 smartphones.

The Galaxy A features a premium metal frame and 3D glass back that draws on Samsung’s premium design heritage. With a sleek camera and home key, the device is more seamless and comfortable to hold and use. The Galaxy A is available in four stylish colors including Black Sky, Gold Sand, Blue Mist and Peach Cloud.

Galaxy A7 and A5 come with 3GB RAM and an on-board memory of 32GB that can be extended up to 256GB. The Galaxy A3 comes with 2GB RAM and 16GB storage, extendable up to 256GB.

The Galaxy A is equipped with reversible USB Type-C port for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery.

The new Galaxy A series boots on Android 6.0 Marshmallow supported by 1.9GHz Octa Core processor, except Galaxy A3 that is powered by 1.6GHz Octa Core processor.

“The latest Galaxy A series is a testament to this. We integrated our unique approach to design as well as the features Galaxy customers have come to love to provide added performance without compromising on style,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics.

The new series comes with Samsung Pay to allow users make safe and secure mobile payments through Magnetic Secure Transmission (MST) and Near Field Communication (NFC) technology, and easily back up data and images through Samsung Cloud.