"As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand's personality, and we are pleased with him being the face of iQOO.
"We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat," Gagan Arora, Director-Marketing-iQOO, said in a statement.
iQOO recently announced its entry into India and the device is expected to address the needs of today's smartphone fanatics who desire lag-free experience and unparalleled gaming capabilities.
"As an athlete, I have always believed in constantly pushing the boundaries and raising the standard of performance. iQOO, as a brand, appears to be determined to bring value to the smartphone market through high-performance smartphones," Kohli said.