New Delhi: Premium Chinese handset maker iQOO on Wednesday roped in Indian cricket team captain Virat Kohli as its brand ambassador. The handset maker, which is set to launch its first product for the Indian market on February 25, believes flamboyant skipper Virat is the most seamless fit for their brand's personality. The makers, with Kohli being the face of the brand, seeks to touch the hearts of today's young, energetic and performance focused generation.

"As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand's personality, and we are pleased with him being the face of iQOO.

"We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat," Gagan Arora, Director-Marketing-iQOO, said in a statement.

iQOO recently announced its entry into India and the device is expected to address the needs of today's smartphone fanatics who desire lag-free experience and unparalleled gaming capabilities.

"As an athlete, I have always believed in constantly pushing the boundaries and raising the standard of performance. iQOO, as a brand, appears to be determined to bring value to the smartphone market through high-performance smartphones," Kohli said.