New Delhi: This December, businessman and Shark Tank India investor, Ashneer Grover, is all set to launch his book which he describes as being "all about the hypocrisy of life- success in failure and failure in success." The former BharatPe founder has titled his Autobiography- 'Doglapan: The Hard Truth about Life and Start-ups.', and it is a Penguin India publication.
"Is kitab padhne ke baad ya to aap ek dum apni naukri chhod doge ya fir zindagi bhar naukri hi karoge. At least beech mein nahi phase rahoge.", Grover tweeted on November 11. He also added that the book will provide absolute clarity in life.
The business executive also claimed that his autobiography instantly became the number-one bestseller and was sold out once the announcement went viral. Priced at Rs 449, it will be launched on December 26 and will be available on Amazon.
Talking about his literary venture, Ashneer told PTI, "My life has had its share of heroes, villains, character artists and more."
"This is my real-life story, one which has left me with a lot more experience, a lot more grey hair, a lot more insight into who my actual friends and well-wishers are; a lot more understanding of 'doglapan' - of success in failure and failure in success; and a deeper understanding of what really matters in life," he was quoted as saying by PTI.
Netizens were ecstatic on hearing the news and started pouring in their comments. One of them asked who is the author of the book, to which Grover replied that he is the one who had written the book. While someone else said, "Can’t believe the title. Is this for real?😂 Definitely going to order this one." Several other comments flowed where people showed their excitement and interest towards the book, but at the same time, netizens used his dialogues as memes and also started a meme frenzy in the comment section.
About the book:
According to the book's blurb, the book will tell the story of Grover's development from a little boy growing up in Delhi to one of the most prosperous businessmen and well-known figures in the nation.
Adding more to it, the blurb tells, "This is the unfettered story of Ashneer Grover-the favourite and misunderstood poster boy of Start-up India. Controversy, media spotlight, garrulous social media chatter descend, making it difficult to distinguish fact from fiction"