questions will be covered in this article. Facebook pages are one of the most valuable e-assets in 2019. Facebook pages are created in various niches and for various purposes. Companies like Coca cola, Hyundai and Apple use it for branding and build their social presence.
Celebrities like Virat Kohli, Shahrukh Khan and Sunil Chhetri use it to connect with their fans and also promote their work. Local businesses use it to connect with their customers and promote their business. And admins who create meme, facts and pages in other niches does it to showcase what they are expert in. Many people, with good sense of humour, started meme pages and now has millions of followers.
Tushar Ganeriwal, a digital marketeer by profession, who was always interested in seeking knowledge and spreading it, started his own Fact Page named 'Rochak Tathya' on social media which now has 2.6 million fans on Facebook and around 950,000 on Instagram.
So how did he got it worked?
While speaking to ABP Live, Tushar said that the first ten thousand likes were the most difficult ones. "You can start by inviting your friends to like it and you can also ask other admins to promote your work, in 2019 you can also run Facebook ads. Now comes the part which is the most important and also the most ignored one - Content," he said.
"Content is the King, even if you have a huge team, huge money to invest but if you do not have a good concept and content, you are driving a car with
accelerator and gear but no steering. If you have proper content and good concept, it is possible that you won’t get results sooner, but once people start engaging, there is no look back," he added.
As per the social media expert, one needs to understand Facebook’s algorithm, as it keeps updating them frequently. It is also worth nothing that till 2012, Facebook posts which was text-based was getting popular. Between 2012 - 2018, Facebook promoted photos. However, in 2019, videos are spreading like fire. If in 2019, a Facebook admin is not focusing on videos then he/she is missing out a lot.
Tapping the trend of video, even Tushar started one more Facebook page completely dedicated to videos called - 'Rochak Tathya Videos'. Facebook has already introduced ad-breaks which is their advertisement platform where video creators can monetise their video content. The CPM (Cost per 1000 Ad impressions) varies on the content and audience’s demographics. Other ways of monetisation is promote your own brand, branded content etc.
Admins who publishes memes, facts, B-town content usually does it to distribute the content, but with time, brands has started approaching them for promoting them. Brands have realised meme marketing is the next level marketing, people call it memevertising.