D'YAVOL X, Aryan Khan's luxury clothing brand, launched its website on Sunday (April 30), and people online were shocked by the 'ridiculously expensive' prices. For a few weeks, Shah Rukh Khan and Aryan have been promoting the brand and its upcoming launch, generating a lot of interest among fans. Recently, an advertisement featuring the superstar was also released. In it, the father and son are dressed in D'YAVOL X attire.
Many people were unable to access the website as soon as it went live. "We're experiencing very high volumes of traffic and checkouts," the brand wrote in a Twitter status update. "Please be patient with us," it added. Later, they announced that the site was operational again and that users could access it.
The Instagram users were quite shocked by the prices and expressed mixed feelings in the comment section. One of the users said: "Just checked the prices, it’s crazy. A middle-class guy can never afford it. Been waiting since the teaser and refreshing the page for the past 1 hour. Bad luck I guess." Another user quipped, "Khan saab even if I sell my one kidney won’t be enough I have to sell both of my kidneys." "2 lahks for a leather jacket?" another fan exclaimed.
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Diet Sabya, a fashion-focused Instagram account, also commented on the clothing brand's price range. They shared a screenshot from the store on Instagram Stories, which showed a white T-shirt with a printed design priced at $24,400. Another black hoodie cost 45,500, while a jacket cost more than 2 lakhs. The clothing screenshots were accompanied by the caption, "What is going on? Who the f**k has done the costing for this".
Aryan recently discussed his experience on set with his father. "Working with my father is never challenging," he told Harper's Bazaar, "because his experience and dedication make everyone's job on set easier." He also makes everyone on the crew feel at ease and has a high regard for everyone. When he's on set, I always pay close attention so I don't miss anything I can learn."