PICS: Nia Sharma, Jasmin Bhasin & Vijayendra Kumeria At 'Naagin 4' Launch

The show will also stars Sayantani Ghosh, Shaleen Bhanot, Supriya Shukla, Geetanjali Tikekar and Rakhi Vijan in key roles. (PIC Credit- Colors TV)

'Naagin-Bhagya Ka Zehreela Khel' will go on air from December 14 at 8pm. The show will beam on weekends. (PIC Credit- Colors TV)

“Ichachadari Naagin is a proven concept and the show has received a lot of love since its inception. I essay the role of Nayantara, who is bold yet broken and wants to avenge her father’s death. She is fearless and extremely ambitious when it comes to attaining her goal. With revenge on her mind she believes in her fight and can go to any extent for retribution,” Jasmin Bhasin aka Nayantra said in a statement. (PIC Credit- Colors TV)

Colors TV and Ekta Kapoor launched their much-awaited show ‘Naagin 4’ in Mumbai on Tuesday (December 10). Scroll down to see the photos. (PIC Credit- Colors TV)

Nia Sharma, who is playing the role of Brinda, said in a statement, “For the first time I am trying my hands in fantasy fiction that has become a very strong brand. Naagin demands commitment, versatility and I am so grateful to COLORS and Ekta Ma’am for trusting in me. I am playing the role of Brinda, simple and soft spoken in nature who avoids fights even when people are harsh towards her. She loves the family she works and is very submissive towards them.” (PIC Credit- Colors TV)

“This genre is a completely new territory for me, and I am more than excited to be a part of the Naagin legacy. My character of Dev Prakash has an extravagant lifestyle but hates to show-off and respects people around him unlike his affluent cousins. An absolute gentleman, caring and loving he is absolutely against superstitions and doesn’t believe in its power either. Many twists will unfold as the story progresses and I’m thrilled to be part of a show that is already loved,” Vijayendra Kumeria, who is playing the role of Dev, said in a statement. (PIC Credit- Colors TV)