Telugu superstar Jr NTR shared a heartfelt video message on September 22 following the sudden cancellation of the 'Devara' pre-release event at Novotel in Hyderabad. In the message, he expressed his disappointment and defended the organisers and producers, explaining that the cancellation was an unforeseen decision due to overcrowding and security concerns.
Many fans who had already gathered at the venue were turned away after the team made the difficult choice just hours before the event was set to begin.
Devara pre-release event gets cancelled, Jr NTR shares message for fans
In his video message, Jr NTR shared his sadness about the cancellation, saying, as loosely translated from Telugu, “I am deeply saddened that 'Devara'’s event has been cancelled, especially because I was looking forward to it so much. I enjoy spending time with you and sharing many interesting details about 'Devara'."
He continued further, "I was excited to share many details about 'Devara' and explain the efforts put into the film. But, the event couldn’t happen due to security reasons. I share your disappointment. My pain is more than yours. In my opinion, it is wrong to blame the producers or organisers for the cancellation of the event.”
In a statement on X, team 'Devara' also expressed their disappointment. They had been looking forward to the pre-release event, especially as it marked NTR’s first solo release in six years, but were met with several challenges. The event’s timing coincided with Ganesh Nimarjanam, which required significant preparation, and recent heavy rains added to the difficulties.
An excerpt from their official statement read, “Even though it didn’t rain today, conditions wouldn’t have been favorable for an outdoor event to happen even if we had planned it… The massive turnout of fans despite our best efforts became uncontrollable as barricades were broken due to the overwhelming crowd. For the safety of everyone, we had to make the tough decision to call off the event. We understand that many of you traveled from different parts of the country to celebrate and see your hero. We hope everyone is safe and has returned home safely. We deeply apologise for the inconvenience and are truly sorry for the situation.”
About Devara
In 'Devara', Jr. NTR takes on the lead role, with Janhvi portraying Thangam and Saif Ali Khan playing Bhaira. The film also features Shine Tom Chacko, Prakash Raj, Srikanth, and Narain.
Produced by Yuvasudha Arts and NTR Arts, and presented by Nandamuri Kalyan Ram, Devara: Part 1 is set to release on 27 September 2024.