New Delhi: Shahid Kapoor starrer ‘Bloody Daddy’ released on Jio Cinema and has been streaming for free. The film, directed by Ali Abbas Zafar has opened to mixed reviews. Filmmaker Vivek Agnihotri has questioned why the film is streaming for free.
Calling it "sad news", 'The Kashmir Files' maker said that Bollywood is celebrating its own destruction. Agnihotri took to Twitter, where he shared a clipping about the digital streaming of 'Bloody Daddy' directed by Ali Abbas Zafar.
He wrote: "Why would anyone show a 200 cr film for free? What's this insane business model? Sad news is that Bollywood is celebrating its own destruction."
Responding to Vivek’s tweet, a social media user wrote: "This is Jio's business model. They'll give everything free for few/several months to increase the customer base. Later they'll start charging minimal fee to retain the customers. Soon other OTT platforms too will have no option but to charge less to customers and generate revenue thru ads instead. OTT, supposed to be an add free platform, will too turn into TV."
Questioning that, Agnihotri said: "So, in a way this Rs 200 crore is their advertising cost?" Many tweeted in agreement.
'Bloody Daddy' also features Sanjay Kapoor, Diana Penty, Ronit Roy and Rajeev Khandelwal.
The film is an adaptation of a French movie named 'Sleepless Night'. It was also remade in Tamil in 2015 and starred Kamal Haasan.
ABP Live review of the film read, “The action-packed thriller offers an appealing ensemble cast and well-choreographed action sequences, but it is sad to see how little of it is put to use. It seems as though the makers had all the necessary ingredients but misread the recipe. Fascination with Zafar's latest venture wanes during the first half hour or so until it is completely lost. Despite having all the pieces of a gripping thriller, the action flick barely binds any of them. For the 'bloody' and broody Shahid Kapoor, who seems to be clinging to the ropes of a ship that is sinking, you would be willing to sit through it."