WATCH: Amitabh Bachchan gives lessons to women..."Ab Samjhauta Nahin"

Mumbai: Megastar Amitabh Bachchan has collaborated with Culture Machine's digital channel Blush along with Vivel to create a video titled "Ab Samjhauta Nahin", which inspires women to say no to a life full of compromise. In "Unblushed" Amitabh Bachchan gives a voice to all the modern day women When Amitabh Bachchan cut vegetables (Bhindi) on ‘Jhalak Dikhhla Jaa 9’ on wife Jaya’s request! The video features women from all walks of life In a narrative by Amitabh, the UnBlushed (a series on digital channel Blush) video, "Ab Samjhauta Nahin" shouts out to all women to challenge time-worn mindsets that stereotype and at times impede their lifestyle choices. The video encourages women to stop accepting any bias and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions. Another famous actor approached for Big B, Aamir’s ‘Thugs of Hindostan The video produced by Blush focuses on sacrifices and compromises women make "A right can never be silenced,"the 73-year-old thespian says in the video. Vivel's integrated brand campaign "Ab Samjhauta Nahin" presents a perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women.  WATCH THIS : 

IANS