After the positive response to the teaser, producers 200 Not Out, Carnival Motion Pictures along with DBS Bank India have launched an online contest #LiveMoreWithSachin inviting fans to share memorable videos of the cricket legend to be featured in the film, said a statement.
Share your memories and be a part of my journey, Sachin tweeted.
Fans can upload their favourite videos of Tendulkar shot on or off the field on www.LiveMoreWithSachin.com during the contest period from Thursday to November 6, 2016.
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The content in the video can comprise of fan and selfie videos, clips taken with Sachin or without him - on streets, stadium, cheering and celebrating for him in India or across the world.
From the entries received, best entries will be featured in the movie and the winners will get a chance to meet Sachin in person.
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"Staying true to the brand ethos of ‘live more, bank less', we have always looked at opportunities to embed ourselves in customers' journey. Our association with Sachin: A Billion Dreams, is a step in that direction. We are certain that this contest will provide a platform for all Sachin's fans to live more by being a part of little master's legendary story," Sheran Mehra, Head, Group Strategic Marketing and Communications, DBS India said in a statement.
Sachin has been DBS' brand endorser and one of the first customers of digibank, India's first mobile-only bank.
IANS