New Delhi: The Indian Institute of Human Brands (IIHB) released findings of its TIARA report on Tuesday. Led by adman Sandeep Goyal, the report is billed as an overall study of Indian celebrities. TIARA stands for Trust, Identity, Attractive, Respect and Appeal and the field study report this year was done by Japanese research agency Rakuten. It covered around 60,000 respondents across 23 cities as 180 celebrities were covered as a part of the study.


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Based on the report, Amitabh Bachchan is India’s most trusted celebrity in Bollywood with a score of 88 followed by Akshay Kumar and Deepika Padukone. Kapil Sharma leads the Television with a score of 63.2.

MS Dhoni has been voted as the most trusted sports person with a score of 86.8 followed by Mithali Raj whose score stands 83.9. Virat Kohli and Anushka Sharma have been voted as the most trusted celebrity couple with a score of 70.1.

Ayushmann Khurrana has been voted as India’s most identified celebrity with a score of 88.5 followed by Vicky Kaushal and Kareena Kapoor Khan. With a score of 68.5, Riteish Deshmukh tops the Television followed by Bharti Singh with a score of 60.5.

Rohit Sharma has been identified as India’s most identified sports person with a score of 85.3 followed by Smriti Mandhana whose score stands 80.4.

India’s most identified celebrity couple is Ranveer Singh and Deepika Padukone with a score of 86.1.

Deepika Padukone has also been voted as India’s most beautiful celebrity with a score of 59.9 on the TIARA ratings. Divyanka Tripathi Dahiya leads the Television with a score of 39.1. Mithali Raj has been voted as the most beautiful sports person.

Deepika is also India’s most glamorous with a score of 60.3 while Virat Kohli is the trendiest.

Akshay Kumar is the most appealing Indian celebrity with an impressive score of 93.5 while Priyanka Chopra and Ranbir Kapoor are the ones voted for having the highest glamour quotient. Rannvijay Singh and Shilpa Shetty Kundra tops the list on Television. Virat Kohli and Sania Mirza tops the list of the most glamorous sports person.

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