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The Amazon Alexa team will now work closely with Amitabh Bachchan to capture his voice so that a new voice experience can be provided to the customers. The company revealed that Big B’s voice will be available on Alexa devices next year and will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more.
The ‘Shamitabh’ actor said, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”
The ‘Sholay’ star also took to his social media to share the news with his fans. He wrote, “एक नयी सोच .. एक नयी दृष्टि .. एक नयी दिशा !! Privileged and honoured to partner AMAZON for a unique voice experience ..”
Puneesh Kumar, Country leader for Alexa, Amazon India said, “Bachchan's voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers.”
Other than Amitabh Bachchan, several celebrities including Samuel L. Jackson have their voices in the Alexa US already. But this is the very first time that Alexa will get the voice of an Indian celebrity.
Speaking about his work in the movies, the ‘Paa’ actor will be next seen starring in Ayan Mukerji’s ‘Brahmastra’. This movie also stars Ranbir Kapoor and Alia Bhatt in the lead roles and is slated to hit the screens next year.
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Stay tuned for more updates!
(With inputs from IANS)