Aamir, whose films "Dangal" and "Secret Superstar" fetched unprecedented success for Bollywood movies in China, has been signed for future brand and product communication initiatives of Vivo India, the company said in a statement.
"We are thrilled about the possibilities that our partnership with one of the world's biggest superstars, Aamir Khan, will open up for Vivo in India," said Kenny Zeng, Chief Marketing Officer (CMO), Vivo India.
Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial.
"Vivo as a brand embodies the spirit of innovation and Over the years, brand has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo's transformative journey in India," the actor added.
The announcement comes ahead of Vivo's planned launch of the V9 smartphone on March 23 in India.
Vivo has also been associated with popular sports platforms such as the Indian Premier League (IPL) and the Pro-Kabaddi League in the country.
Vivo entered India in late 2014.