New Delhi: Shah Rukh Khan and Aamir Khan will both go down in Bollywood history as legendary actors who captivate audiences with their own kind of storytelling. Let’s revisit a memorable feud between the two stars that ignited years ago. During the promotional campaigns for their respective 2009 blockbusters '3 Idiots' (starring Aamir Khan) and 'My Name Is Khan' (starring Shah Rukh Khan), the two celebrities engaged in a fiery spat.
Aamir Khan's '3 Idiots' marketing campaign was groundbreaking since it saw the actor travelling throughout India in disguise and taking on several personas to engage with the people. This strategy was deemed "chhichhorapan" (immaturity) by Shah Rukh Khan, who implied that it befitted someone of Aamir's status.
Shah Rukh Khan slammed Aamir Khan's original marketing strategy, calling it “Ye ek kisam ka chhichhorapan lagta hai.” He implied that he would never use similar tactics to promote his own films.
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Aamir Khan Fires Back
In an interview with ABP News, Aamir retaliated and gave an epic response to SRK. He said, “Jaha tak baat hai chhichhorapan ki, toh woh (Shah Rukh Khan) jyada jaante honge iss chiz ke baare mein kyuki woh khud kaafi chhichhorapan karte hai apni zindagi mein. Woh expert hai inn sab mein (As far as childishness is concerned, he (Shah Rukh Khan) would know more about it because he himself does a lot of childishness in his life. He is an expert in all these things).”
Speaking of ‘3 Idiots’, the blockbuster film was directed by Rajkumar Hirani. Boman Irani, Kareena Kapoor, R. Madhavan, and Sharman Joshi are all part of the ensemble cast. The film earned an astounding Rs 460 crore globally. On the other hand, ‘My Name Is Khan’, Shah Rukh Khan's film reuniting him with Kajol, too did well at the box office, collecting Rs 224 crore.