Vivek Oberoi’s 66-Carat Lab-Grown Diamond Offering Kicks Off Solitario's 'Bling Better' Tour

Bollywood actor and co-founder of Solitario Lab-Grown Diamonds, Vivek Oberoi, made an offering of a 66-carat tilak, adorned with 68 lab-grown diamonds, to Sri Dagadusheth Halwai Ganpati in Pune.

Vivek Oberoi offers lab-grown diamonds during Ganesh Chaturthi.

Source : Special Arrangement

In a significant event, Bollywood actor and co-founder of Solitario Lab-Grown Diamonds, Vivek Oberoi, made a humble offering of a 66-carat tilak, adorned with 68 lab-grown diamonds, to the revered Sri Dagadusheth Halwai Ganpati in Pune. This gesture, made during the Ganpati Aarti, honored the 133-year legacy of the Ganpati Mandal and kicked off Solitario’s ‘Bling Better’ India Tour this September.

Accompanied by Ricky Vasandani, CEO and co-founder of Solitario Lab-Grown Diamonds, Oberoi sought Bappa’s blessings during the ceremony. Reflecting on the occasion, he shared, "We started from humble beginnings in Pune, and have now expanded to over 7 countries and 21 cities globally, all by Bappa's grace. As Solitario continues to grow, we once again seek Bappa’s blessings to help us achieve greater heights."

Solitario Lab-Grown Diamonds, which became one of the first Indian jewelry brands to be showcased on the Burj Khalifa in Dubai, has established itself as a leader in the eco-friendly, conflict-free diamond industry. As part of the tour, Oberoi and Solitario will host diamond parties in cities like Hyderabad, Bangalore, and Chennai. The brand also boasts international stores in Spain, the Bahamas, Nigeria, Malaysia, and Dubai.

As both the Brand Ambassador and co-founder, Oberoi plays a crucial role in the company’s growth, working alongside co-founders Ricky Vasandani and Satish Daryanani. The 'Bling Better' tour will take Oberoi to Pune, Bangalore, Chennai, and Delhi, where he will oversee festive preparations, store operations, and go-to-market strategies ahead of the upcoming season.

Commenting on the brand’s festive plans, Ricky Vasandani added, "Solitario is redefining the diamond-buying experience for Indian customers. Our designs are thoughtful, our quality is unmatched, and our offerings are tailored to modern, eco-conscious consumers. Our lab-grown diamonds represent luxury that is both timeless and ethical. With Vivek visiting our stores, our commitment to delivering unique experiences is stronger than ever."

As part of the tour, Vivek Oberoi and Solitario will also host a Diamond Party at Phoenix Marketcity in Bangalore, followed by a Diamonds and Denim Party at Phoenix Palladium in Chennai.