To attract top-tier talent from the fresh graduate pool, Indian IT giant Tata Consultancy Services (TCS) has launched a new hiring tier called "Prime" as part of its campus recruitment strategy for this year. Engineers hired under the Prime category will be offered annual compensation packages ranging from Rs 9 lakh to Rs 11 lakh, which is notably higher than the company's typical entry-level offers.


In a video interview, Girish Nandimath, TCS’s global head of talent acquisition, explained the rationale behind the new "Prime" category. “With Prime, TCS is making sure that we are able to secure the right high talent... Colleges will make sure that students who are offered jobs in this category do not go for another company’s hiring process," reported Business Standard.


He further discussed the specific challenges of campus recruitment, especially concerning the “dream” category offers. Typically, students who receive such offers may still consider opportunities with other companies, potentially leading to the rejection of TCS offers later on. The new Prime category addresses these issues by securing the commitment of high-potential candidates and reducing the risk of offer declines.


The need to attract top talent is pushed by the swift technological advancements reshaping the IT services sector.


Nandimath added, “We have product business, we have strategic growth businesses, research units, and here we need such high talent who are high on programming and coding potential and who also have a flair for new technologies that are in the market today, such as AI, GenAI, and machine learning.”


This initiative is not new for TCS. In 2019-20, the company launched two separate categories—Ninja and Digital—with annual compensation packages of Rs 3.6 lakh and Rs 7 lakh, respectively. "We reimagined how we wanted to hire from campuses. The intent was to get access to the best talent (while recognising that) some students within the same campus possess superior aptitude and capabilities," he explained.


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