Amid Rising Fuel Prices, Mother Dairy Raises Cost Of Liquid Milk By Rs 2

Mother Dairy said it is "compelled to raise its liquid milk prices by Rs 2/litre in Delhi NCR with effect from July 11, 2021".

Representational Image

New Delhi: Adding to the rising fuel and food costs, Mother Dairy, announced that milk will get costlier by Rs. 2. The news comes after Amul had announced a similar hike earlier in the month. The new prices will be applicable from Sunday onwards. 

The milk prices were last revised in December 2019.

Mother Dairy in a justification of the price hike says that in the past year, dairy farmers have increased the price of milk by 8-10% aside from that other operational costs of processing, packaging and logistics have also risen. 

Mother Dairy said it is "compelled to raise its liquid milk prices by Rs 2/litre in Delhi NCR with effect from July 11, 2021", said a PTI report. 

Mother Dairy milk is available in over 100 cities across the country. Prices are also being revised across key markets including east and central Uttar Pradesh, Mumbai, Nagpur and Kolkata from July 11 onwards to the tune of Rs 2/litre on the current prevailing MRP in respective markets, it added. It sells around 30 lakh litres of milk per day in Delhi-NCR, while the total sale is 35 lakh litre per day.

In its statement, Mother Dairy said, "The company has been experiencing inflationary pressure on the overall input costs which has increased multifold in last one year, accompanied by the distress in milk production due to the ongoing pandemic".

"It is pertinent to note that the farm prices of milk alone have firmed up by about 4 per cent in the last 3-4 weeks. Despite paying higher prices towards milk procurement in the last one year, the consumer prices were kept intact. With this revision, the milk prices are undergoing a revision of 4 per cent," Mother Dairy said.

Mother Dairy highlighted that it passes close to 75-80 per cent of the sales realisation from milk towards the procurement of milk. The company said it has always attempted to strike the right balance between the consumers and the milk producers.

"The surge in farm prices is only being partially passed on to the consumers, thereby securing the interests of both the stakeholders," it added.

Revised Prices:

As per the revised prices, bulk vended milk (token milk) will be sold at Rs 44 per litre from Sunday as against the current price of Rs 42 per litre. Full cream milk (poly pack) will be available at Rs 57 per litre up from Rs 55 per litre now. Prices of toned milk has been revised to Rs 47 from Rs 45 per litre, while double toned milk (Live Lite) rates have gone up to Rs 41 from Rs 39 per litre. Cow milk will cost Rs 49 from Sunday as against Rs 47 per litre now. Rates of half litre milk pouch have been increased by Rs 1, which means an effective hike of Rs 2 per litre.