Hindustan Unilever's Flagship Skin Care Brand Fair & Lovely To Be Renamed As 'Glow & Lovely'

The company further announced that the Men's range of Fair & Lovely will be called 'Glow & Handsome'.

The company also informed that Men's range of Fair & Lovely will be called 'Glow & Handsome'. (File Photo/ Getty)

New Delhi: A week after announcing to rebrand it's flagship skincare cream 'Fair & Lovely', the Indian arm of global consumer giant Hindustan Unilever on Thursday said that the product will now be known as 'Glow & Lovely'. In a statement released today, the company announced "the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduced Glow & Lovely, the new name for the Fair & Lovely brand." "Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition," the statement read. The company further announced that the Men's range of Fair & Lovely will be called 'Glow & Handsome'. The move comes after the brand was massively criticized for promoting negative stereotypes against the dark-skinned people. Reacting to this, the President of Beauty & Personal Care - SunnyJain had last week said that the firm recognise how words such as ‘fair’, ‘white’ and ‘light’ promote a singular ideal of beauty. For the same, the company decided to evolve its skincare portfolio to embrace a more inclusive vision of beauty. “We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this," Jain said. He further added, "As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use." Explaining the new branding outlines, Jain told that the company has changed the advertising, communication and – more recently – the packaging in South Asia. This came at the backdrop of uprising rage against the racial discrimination and the killing of African-American man George Floyd that called in for a massive protest on social media with trends like "BlackLivesMatter".