In the ever-evolving landscape of Eastern India's real estate, Purti Realty, under the astute leadership of Managing Director, Mr. Mahesh Agarwal, emerges as a stalwart with an almost two-decade legacy marked by the successful completion of several projects. As the company embarks on a transformative journey, a revamped brand identity signifies not just a change in aesthetics but a profound shift in vision.
Brand Essence: Elevating Customer Delight to a Philosophy
At the core of Purti Realty's new identity is the resounding philosophy of "Customer Delight." Managing Director, Mr. Mahesh Agarwal affirms, "Our commitment to 'Customer Delight' is not just a promise but a driving force behind our new vision." The unwavering dedication to delivering quality projects on time remains the cornerstone of Purti Realty's success, transcending from a mere phrase to a guiding philosophy that fuels a culture of excellence.
Passion, Unity, Responsibility, Transparency and Initiative are the guiding values that shape Purti Realty's brand essence. The commitment to these values resonates in the meticulous attention to detail, a promise of high standards, and a dedication to meeting and surpassing customer expectations at every turn.
Brand Positioning: A Trusted Partner in Excellence
Purti Realty aspires to be more than a real estate developer; it aims to be a trusted partner that consistently exceeds customer expectations. The rebranding underscores a commitment to customer satisfaction, quality, and transparency. With a focus on customer delight, Purti Realty doesn't just build structures; it crafts homes that align with the aspirations and preferences of its clientele.
The dedication to excellence and customer delight has positioned Purti Realty as a champion of on-time project delivery, a rare feat in an industry often plagued by delays.
New Website: An Embodiment of the Refreshed Identity
The revamped Purti Realty website brilliantly showcases their refreshed identity and heightened brand focus. With a visually captivating design, including a premium logo and a natural colour palette, the site resonates with their commitment to customer-centric excellence. Emphasising on-time project delivery, a rarity in the real estate industry, the website communicates a confident, attentive, and trustworthy tone, reflecting their dedication to customer delight.
Empowering Customer Journeys: Purti Realty's Tech-Driven Mobile App
Purti Realty’s commitment to innovation and customer-centricity takes a leap forward with the introduction of the Purti Realty Privilege mobile application. The platform empowers customers to seamlessly explore our various projects, stay updated on project progress, and even refer other customers effortlessly. Serving as a comprehensive document repository, the app streamlines information access. By integrating cutting-edge technology into the customer journey, it not only showcases Purti Realty’s expertise in tech but also underlines their unwavering commitment to prioritising the needs and convenience of their customers. The Purti Privilege app is a transformative tool, symbolising our dedication to delivering a seamlessly integrated, tech-savvy, and customer-first real estate experience.
Target Audience: Crafting Luxury for Every Lifestyle
Renowned for its excellence in crafting spaces across diverse market segments, Purti Realty is now making a foray into the exclusive domain of High-Net-Worth Individuals (HNIs) with the launch of visionary projects such as Meraki and The Varanda. These endeavours, grounded in meticulous research, aim to provide tailored solutions that align with the unique needs of discerning customers. Committed to a streamlined buying experience and punctual delivery, Purti Realty sees its developments not just as physical structures but as dynamic expressions of its core values—crafting spaces that transcend mere buildings and seamlessly integrate with the dreams and aspirations of its customers.
Measuring Success: Capturing the Essence of Delight
Purti Realty aims to capture delight metrics such as C-SAT score and Customer resolution time, reflecting the outcomes of their efforts. The innovative mobile application further enhances customer engagement and satisfaction.
Future Vision: Pioneering Customer-Centric Real Estate
Purti Realty's long-term vision involves expanding its geographical footprint, diversifying its portfolio, embracing sustainable developments, and harnessing technology for streamlined operations. The commitment to transparency, integrity, and customer satisfaction remains unwavering, positioning Purti Realty as a leading, innovative force in the Eastern India real estate industry.
Mahesh Agarwal, Managing Director, Purti Realty, concluded, "Our brand's growth is not just a journey; it's a commitment to shaping the future of real estate by embracing change, harnessing technology, and staying true to our core values. Purti Realty's visionary leap into the future is not just a transformation; it's a promise of continued excellence and customer-centric innovation.”
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