Before diving into themes and colour palettes, start with clarity of purpose. Before choosing themes or formats, get clear on the event’s purpose, the core objective should shape everything from the structure to the content.
The real planning is about knowing where to splurge (VIP movement, keynote tech) and where to contain costs (branding, swag). Good budgeting means knowing what truly adds value. Invest where it matters, and cut where it won’t be missed.
You’d be surprised how often the perfect idea gets diluted because the venue was booked too late. Great ideas often get watered down due to venue limitations. Booking early gives you creative control and avoids last-minute trade-offs.
Every event is a minefield of things that could go wrong. Generator failure, flight delays, weather, an emcee calling the CEO by the wrong name (yes, that happened). That’s why checklists are nice — but crisis response rehearsals are better.
Your best asset is not the run sheet. It's the team that can think fast and stay calm. Empower them, brief them, and back them.
Content that doesn’t speak to the audience is decoration. If content doesn’t connect, it won’t land. Avoid long lectures. Use engaging formats, keep it crisp, and make every word count.
Too often, marketing is treated as an afterthought. But if your content calendar and teaser campaigns aren’t built from day one, you’ll end up with an empty hall. From influencer buzz to organic engagement – promotion should evolve with the event.
How guests arrive, how their queries are answered, how accessible the venue feels – it all speaks volumes. It’s not just what happens on stage. How guests arrive, move, and feel throughout the event defines their overall impression. Sweat the small stuff
The best-looking show can fall apart without proper dry runs. From speaker walk-ons to camera angles to that one odd HDMI cable – rehearse it all. Tech will betray you. Preparation won't.
Ramanpreet Singh, Chief Growth Officer at SKIL