The concept of adaptability has taken the lead with the implementation of open, multi-purpose offices, and the use of modular furniture and movable partitions, which mix work and life, changing along with the brand's maturity.
Dimensions and proportions of workstations, cabins, and communal areas, both in plan and in heights, contribute to functionality and brand personality, from compact and efficient to large and spacious.
The surface areas communicate the identity based on the shapes, forms, and levels. Applying brand-aligned colours, finishes, and tactile textures in layers results in the creation of immersive environments that not only visually communicate the core values but also set the emotional tone.
Colour is the quickest cue for brand expression. Bold hues energise creativity, while soft neutrals evoke calm. Strategic accents, through walls, furniture, or lighting, connect visual tone with brand psychology and emotional impact.
Brands are told through materials in a lively way. On one hand, the industrial use of technology and metal is a good combination, on the other hand, the use of woven panels and artistic components adds sincerity, human touch, and sensory depth, hence, emotionally linking the workers and the guests to the place.
Lighting has a significant impact on atmosphere and it is also a factor that helps in differentiating brands. The creative ones go for the use of dynamic LEDs while the ones focusing on well-being prefer natural light or light systems that imitate nature.
Murals, wall signage, digital installations or a collection of local art can be the avenue for the brand to tell its story. Even signage for direction and wayfinding when it is consistent with the font, shape, and symbol, becomes part of the narrative.
Rajat Kumar, Founder & Principal Architect, Recro Kardo