How Lenskart Surpassed Ratan Tata In The Eyewear Market | Paisa Live

Lenskart was founded in 2010, three years after Titan Eye+, by Piyush Bansal, who saw a significant market opportunity in the unorganized Indian eyewear industry. In the initial years, Tata's Titan Eye+ quickly established itself in the market, achieving over 100 stores and a revenue of ₹50 crores by the time Lenskart was launched. Despite Titan Eye+'s early success, Lenskart managed to carve out its niche by focusing on affordability, convenience, and a strong online presence. Piyush Bansal's vision and innovative approach helped Lenskart gain traction among consumers. The company's strategy to blend online and offline retail allowed it to expand rapidly and compete effectively in the Indian eyewear market, challenging established players like Titan Eye+.