Farming is usually associated with being physically demanding and less yielding financially. Therefore, the younger generation is now exploring options like organic farming which is in demand and gives good financial returns. Sujith, a young farmer from Kerala is a fine example of this change. A video of the farmer is going viral online in which he drives an Audi A4 luxury sedan to the market to sell vegetables. 


Shared on Instagram by variety_farmer, the clip show him harvesting spinach and then transporting it to the vegetable market using an autorickshaw. He, however, arrives in Audi A4, a luxury sedan costing Rs 44 lakh upwards, changes his dress and begins to sell the vegetable. After he is done selling the produce, he changes back to his usual dress and drives off in the Audi.


"When Audi went and sold spinach," reads the caption of the post.


Since being shared, the video has amassed over 6 million views, 461,876 likes and tons of comments.


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"Got it,i have to buy Audi first than I can sell vegetables," one user jokingly commented after seeing the video.


"I wish for all the Indian farmers to be well settled like this. Grow fresh vegetables and sell them. Respect," wrote another user on the post.


"Do what u Love . .Hardwork & Dedication Pays off," commented a third.


While a fourth wrote, "He could have bought farm truck and happily used it everywhere. What is the logic of extra logistics? Just that we can do it?."


"Great inspiration for youth who perceive agriculture," commented a fifth on the post.