The realm of advertising is witnessing rapid development with each passing day, the latest addition being the advent of CGI (computer-generated imagery).CGI as a tool of marketing is growing rapidly, especially in the US, Canada, and Japan. Recently, Harsh Goenka, the chairperson of the RPG Group, also shared a video of a CGI advertisement for CEAT.
CEAT is one of the leading tyre brands in India and is part of his multi-sector industrial group.
Sharing the video of the CGI ad he simply captioned the video: "Strange scene seen next to our office in Mumbai." However, the post did not go down well with the netizens as they found it to be unsafe and distracting for those driving on the road.
In the clip a billboard-like figure can be seen emerging from behind a building, hovering in the air.
The building next to the billboard then displays a box with a bat kept inside it in an unboxing effect. As the CGI advertisement plays, people can be seen stopping and recording it.
'Unsafe And Distracting'
Many people have pointed out that the advertisement could cause distraction to drivers.
"What the... !! It's tripping!! On a serious note... should they be doing it on the main road... I mean, ppl are driving... they will get genuinely distracted!!" a user wrote.
Another user, who pointed out at the concern of road safety wrote, "This is a highly unsafe way of putting an advertisement. Such on-road distractions will turn into fatal accidents. This is not acceptable from an industry stalwart. Kindly remove it immediately."
Another person said: "I’m all for tech, but these are very distracting for drivers. Bright LED hoardings need to go. They are a hazard to motorists, and add a ton of light pollution."
However, there was a user who did not believe the marketing technique to be true and said, " don’t feel it is real. It can only be seen in video and not in real life. The guys taking the photo shoot are a part of their team to make it look real by taking photos of it."