Seeking solace amidst the greenery of a garden, breathing in the fresh air, and having a few moments of tranquility is a shared aspiration for those yearning to escape the chaos of their busy lives, however, the decision to monetise such a practice, too providing the services on the public owned property has sparked widespread outcry and ridicule on social media.
In the bustling Startup Capital of India, a new business venture has sparked debate and amusement online—Trove Experience, offering guided “forest bathing” experiences for a fee of Rs 1,500. However, netizens' concerns were not exactly the idea of “forest bathing” but the location. The company provides bathing excursions not in a forest but at Cubbon Park, a popular green space in Bengaluru where strolling has always been free.
The company’s website describes the offering as a way to “reconnect with nature, free from all the noise,” promising an immersive guided walk infused with nature-related activities. However, netizens argue that charging a fee for an experience readily available in a public park is “unjustifiable”.
For Rs 1,500 participants receive a 2.5-hour guided “forest bathing” walk at Cubbon Park, along with activities aimed at destressing and foresting introspection.
A screenshot of Trove Experiences’ pricing structure is being circulated widely.
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Here’s How People Reacted To It
Users mocked the notion of paying for a practice that can be enjoyed freely in public parks, with some labelling it as a “scam” targeting “rich” persons.
“Touching grass at cubbon park is still FREE. Just saying,” a user said. “Got to support rich people getting scammed,” another quipped.
“You connect with nature by hugging trees and spending time under their shade. All of that is good, but it is happening in a publicly owned space at a hefty ₹1,500 charge,” a person said. “Bangalore on the way to become the next yoga capital,” a second added. “Why do I need to pay to do this if I have trees nearby me,” a third chimed in.
The Practice Of Forest Bathing
The practice of “forest bathing” is not a new trend. It has existed for centuries. It is a Japanese practice, known as ‘Shinrin Yoku’. It has been long revered for its therapeutic benefits. It prompts mental and physical well-being through immersion in nature.