In a bid to make payments easy for customers, online food delivery platform Zomato has launched its own unified payments interface (UPI) services in India. Zomato has joined hands with ICICI Bank for making UPI payments from the platform, media reports say.
According to Zomato, the introduction of UPI payment method is a safe way to complete transactions and to provide an additional layer of security, a user can add a security PIN to it. This development comes at a time when merchant payments on UPI in India are projected to hit $1 trillion by FY26. With the launch of Zomato UPI, the online food delivery platform intends to make it easier for users to make payments.
However, the Zomato UPI payments feature is currently available only for select users and does not involve a KYC process, thus, eliminating the need to navigate to other payment apps, such as Google Pay, PhonePe and Paytm.
“Zomato has a large set of customers that frequently use UPI to make payments for their food orders. We are providing a facility (as technology partner to ICICI) for customers to create a UPI id on Zomato app so that they can make payments seamlessly (without the need to switch apps),” the company was quoted as saying by MoneyControl.
How to activate and use Zomato UPI
- Open the Zomato app on the device
- Go to the profile section
- Scroll down to locate the "Zomato UPI" feature
- Enter the Zomato UPI ID
- Choose your contact number and connect your bank account to facilitate seamless payments
To recall, earlier in January, in yet another top level exit from online food delivery platform Zomato, its co-founder and Chief Technology Officer Gunjan Patidar resigned. Patidar, one of the first few employees of Zomato, built the core tech systems for the company, it said in a regulatory filing.
"Over the last ten plus years, he also nurtured a stellar tech leadership team that is capable of taking on the mantle of leading the tech function going forward. His contribution to building Zomato has been invaluable," the company had said.