YouTube Music's New Feature Will Let Users Create Custom Radio Stations. Know Everything

YouTube Music has announced it is officially rolling out "Create a radio" feature that will let its users on both Android and iOS create custom stations.

In an attempt to let its subscribers create their own radio stations, YouTube Music has announced it is officially rolling out "Create a radio" feature that will let its users on both Android and iOS create custom stations, the media has reported. This feature was initially spotted in testing at the end of 2022 and it is likely to give YouTube Music an edge over rivals such as Spotify and Apple Music.

Swedish music streaming giant Spotify and Apple Music do not offer additional customisation beyond letting users create playlists based on a particular artist or song.

With this new feature, a user can pick up to 30 artists when creating their own radio station and they can also choose how frequently these artists appear and apply filters that change the mood of the station, says a report by TechCrunch. There’s also the option to refine your results further by using specific filters, such as “new discoveries” or “chill songs”, the report added.

Earlier, users could create a radio on YouTube Music by selecting a single song from pretty much anywhere in the app. The station would start after the current track ends, with Up Next noting what’s queued and users would also have the ability to save that radio as a regular playlist.

This development comes close to the heels of Spotify announcing its paid subscriber base has touched 205 million, representing a 14 per cent increase year-on-year (YoY). Spotify has outpaced rivals like Amazon Music and Apple Music to become the world's first music streaming company to achieve this premium user base.

Spotify's MAU net additions reached a quarterly record-high of 33 million in Q4, 10 million above guidance. Subscriber growth also materially outperformed, exceeding guidance by 3 million net additions.

"Looking back on 2022 in its entirety, we are pleased with our overall results. Each year presents certain challenges and opportunities and, over the past 12 months, we largely delivered on our internal goals and we are excited about the momentum we are building heading into 2023," Spotify had said.