Amazon, Google, Best Buy More Firms To Collaborate With White House On Cybersecurity Initiative For Devices

Manufacturers and retailers will be responsible for affixing a "US Cyber Trust Mark" logo to their devices.

The White House, in collaboration with major companies like Amazon, Google (owned by Alphabet), and Best Buy, is set to introduce an initiative that enables Americans to identify devices with improved cybersecurity measures, aiming to mitigate the risk of cyberattacks.

According to a statement from the White House, the program will establish a certification and labelling system to enhance cybersecurity standards for a range of smart devices including refrigerators, microwaves, televisions, climate control systems, and fitness trackers.

Manufacturers and retailers will be responsible for affixing a "US Cyber Trust Mark" logo to their devices, with the program expected to be operational by 2024.

The primary objective of this initiative is to bolster the security of networks and their usage, which is deemed crucial for both economic stability and national security. A senior administration official, speaking on the condition of anonymity, highlighted the significance of this program but did not disclose their identity.

Before the labeling program is implemented, the Federal Communications Commission (FCC) will seek public input. Additionally, the program will register a national trademark with the US Patent and Trademark Office, as stated by the White House.

Several other prominent retailers and manufacturers, including LG Electronics USA, Logitech, Cisco Systems, and Samsung, are also participating in this initiative.

In March, the White House unveiled its national cyber strategy, emphasising the need for software developers and companies to assume greater responsibility for safeguarding their systems against hacking attempts.

Furthermore, the government has intensified its efforts, through agencies such as the Federal Bureau of Investigation (FBI) and the Department of Defense, to disrupt the activities of hackers and ransomware groups worldwide.

Recently, Microsoft, in conjunction with US officials, disclosed that Chinese state-linked hackers had illicitly gained access to email accounts at approximately 25 organisations, including at least two US government agencies, since May.