Microblogging site Twitter will allow media publishers to charge users on a per-article basis with one click from next month, said CEO Elon Musk. Terming it a “win-win for both media organisations and the public, Musk said that users who would not have a monthly subscription will have to pay a higher price to read articles occasionally.
“Rolling out next month, this platform will allow media publishers to charge users on a per-article basis with one click,” Musk said in a tweet.
“This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article,” he added.
“Should be a major win-win for both media orgs & the public,” said the Twitter CEO.
On Friday, Musk said that a 10 per cent cut will be taken on content subscriptions after the first year, noting that the company will not take a cut for the first 12 months. These subscriptions include long-form text and hours-long videos.
Since taking over the social media platform in October, Musk has been bringing changes in content and revenue policy on the platform.
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Earlier this month, in a policy update, Twitter said it will restrict the visibility of tweets that violate its rules. The visibility filter will initially be applied to tweets that are found violating hateful conduct rules and expand to other domains later.
Also this month, the company withdrew legacy verified blue tick badges from several high-profile accounts including politicians, actors, and sportspersons after introducing Twitter Blue, where users have to pay to keep the blue tick badge.
But later it restored the blue tick badges for free of cost for users with over a million followers. However, there was no immediate clarity on whether or not these accounts with reinstated blue ticks have paid for the verification.