OpenAI, with backing from Microsoft, has unveiled its latest project aiming to revolutionise the creative landscape: Sora, a cutting-edge software capable of crafting minute-long videos from text prompts. Revealed on Thursday, this innovative tool showcases the ongoing strides in artificial intelligence (AI) development.
According to statements from the Sam Altman-led company, Sora represents a significant leap forward in video generation technology. It boasts the ability to construct intricate scenes featuring multiple characters, diverse motions, and detailed backgrounds. This versatility positions Sora not only for red teaming purposes to uncover AI system flaws but also for empowering visual artists, designers, and filmmakers seeking precise feedback on their creative endeavours.
Check out how videos generated with Sora look like:
Beyond Just Videos
Moreover, Sora's capabilities extend beyond mere video generation. OpenAI's blog post disclosed that the software can animate static images, offering an array of possibilities for creative expression.
This announcement comes on the heels of OpenAI's previous breakthrough, the ChatGPT chatbot, which garnered widespread attention upon its late 2022 release for its proficiency in composing emails, coding, and crafting poetry.
In a bid to stay competitive, tech giant Meta Platforms enhanced its image generation model Emu last year, introducing two AI-driven features enabling text prompt-based video editing and generation. With Meta Platforms eyeing Microsoft, Google, and Amazon as its competitors in the rapidly evolving generative AI field, the race for innovation intensifies.
Despite Sora's promising capabilities, OpenAI acknowledges that it remains a work in progress. The company cautions that the model may struggle with spatial details and maintaining specific camera trajectories, underscoring the complex challenges inherent in AI development.
ALSO READ: Second Most Impressive Tech Since iPhone: OpenAI Founder Sam Altman On Apple Vision Pro
Important To Recognise Societal Misalignments
Meanwhile, speaking at the World Government Summit in Dubai, OpenAI CEO Altman emphasised the need to address potential societal impacts stemming from AI advancements. Altman stressed the importance of recognising subtle societal misalignments, which, if left unattended, could lead to unintended consequences far beyond scenarios involving "killer robots."
"In envisioning scenarios where things could go wrong, it's not just about killer robots roaming the streets," Altman remarked. "I'm more concerned about the nuanced societal misalignments where unintended outcomes arise despite no malicious intent."